Product development, Sub-brand Identity, art direction
Spearheaded the effort to launch a new Tinyhood product offering: Tinyhood University, a new school online, on demand parenting classes.
In preparation for Tinyhood University, I worked closely with the leadership team to outline a product roadmap that included development, design, video production, and marketing that not only covered the build and launch of the product, but also the continued updates and improvements of the product/service.
Created product and marketing roadmap to launch on demand parenting classes in 1 month.
Tinyhood University Site
New on demand classes and experience hosted through Teachable. Executed custom CSS, video editing, and sub-brand logo design for launch.
Worked closely with parenting experts to curate content for printable handouts that supplement each class. Art direction and strategy for email marketing by Lindsey Tom. All handout designs by Ciana Frenze.
Art direction and strategy for email marketing by Lindsey Tom. All email designs by Ciana Frenze.
Tinyhood University launched in the new year and we combined the new year celebration with the announcement of our launch.
Class emails were promoted dedicated email drip campaigns that included light animated gif overlays and vector pattern backgrounds.