Tinyhood
Rebrand & Identity for new business model 

Tinyhood started as an online community for moms to share information and connect with each other. When the company shifted to accommodate their new expert-led service, I refreshed their branding to align with their new vision. Tinyhood's original branding was feminine and cute, but did not convey the authority needed to support its expert-driven services.

The final result was a new identity system built off this key concept: Tinyhood provides the building blocks needed to create a strong foundation for your parenting journey. It included the following deliverables: logo, wordmark, color palette, typography, iconography, pattern design, icons, and illustrations.

 
00A_Cover.png
 

Logo & Wordmark


pinterest-profile.png
 
tinyhood-logo-4c-blue@2x.png
 
tinyhood-logoWord-4c-vert-blue@2x.png
 
tinyhood-wordmark-4c-hor-blue@2x.png
 
tinyhood-logoWor-4c-hor-blue@2x.png
 

iOS App


iPhone X - Canvas 1.jpg
iPhone X - Canvas 2.jpg
iPhone X - Canvas 3.jpg
iPhone X - Canvas 5.jpg
 

Illustrations


tinyhood-subscriptionAnimated.gif
topic-agnostic_fb_topics_momsMural.png
 

Icons